Aesthetics

AllSaints stands to be a brand leader with a chic rock-n-roll vintage industrial aesthetic. The graphics are clear, the website is easy to use (user friendly), and incredibly pleasing in appearance.

• When you first enter into the website, there is a large picture, with a play button on it
• If you play this video, you will see the Autum Winter 2012 campaign video, and this is an excellent introduction to AllSaints and what they are all about, as well as new merchandise for the season 
• Also, the option to 'Shop Mens' or 'Shop Womens' is clearly stated, and easy to locate
• The website is basic in colors (black, white, gray) which is appealing not only to the eye but also stands by the color palette that AllSaints gravitates towards 

• Once the customer decided if they want to shop 'men' or 'women' they are brought to a page that plays a video of their Collection  (ex: mens--> plays mens collection video) (womens--> plays womens collection video) Watch below!

• Mens Collection

• After the video has played the customer is presented with clear and excellent quality graphics, with the category listed below 
• This allows the customer to see what might be in each category 
• ex: Leathers; a picture of a man or woman wearing a leather jacket 

                         WOMEN:

 

                            MEN:

 

• Next, when the customer decides what category they want to shop, lets use for example mens leather, it will bring you to all their leather and at the top of the page, briefly describing their category of 'leather'

 

• The website is incredibly user friendly, offering many different routes to find what one is looking for
• Offer the search bar option, which is always located at the top right hand corner, making it easy to find specifically what you are searching for

 

• Also offer filter detailed search options, located on the left side
• Allowing the customer to choose:
• Size
• Colour
• Style 
• Sort
• Price Range

• Customer can also use the 'sort products' option

• Excellent quality of videos and pictures
• Images show intricate details on every item 
• Videos offered in HD
• All merchandise is displayed on a white background, making it easy for the customer to see the merchandise 

• Overall, the aesthetics of Allsaints.com is very clean, basic, and appealing to the eye. All of these characteristics allows for a customer to have an easy shopping experience