Saturday, December 1, 2012

Editorial & Descriptive Writing

AllSaints.com does not have an editoral work or descriptive writing work that is done specifically through them. The way that AllSaints.com allows customers and shoppers to find out about their product is not necessarily through words, but through videos. 

AllSaints.com has an entire video collection that offers insite on their products, inticing the customer to not only 'want' the product but to think 'they cant live without' this product. 

Below are some of the video collections that are currently offered on Allsaints.com. Enjoy! :)

The Campaign Video (featured earlier in the blog)
 
 Womens Videos
                    Womens Videos-click here 
           
                        OR watch one below:


Mens Videos
               Mens Videos-click here  

                     OR watch one below:




AllSaints does an excellent job of creating these videos to go behind the scenes of a lookbook shoot, or watch skilled craftsmen at work on our key season styles to gain an exclusive insight into each directional AllSaints collection. 

Therefore making the customer want something, they never even knew they wanted. 

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