Globalization

AllSaints does an excellent job of globalizing their website, and making it user friendly, whether the customer is shopping in the UK or in the USA.

First of all, AllSaints.com offers their site in 5 different languages:

• English

• French

• German 

• Spanish

• Italian 

Next, AllSaints.com offers a full UK and US website, changing the currency as well (dollars and euros) 

 

AllSaints also offers US and UK sizes: 

 

Also, the product that is offered in each country and language stays the same and is consistent. 

Overall, AllSaints may be a UK brand and that is why they are already very globalized, but compared to their competitors, TopShop/Topman and Dsquared2, as well as other online retailers, as far as globalization, AllSaints.com is leaps and bounds ahead.