AllSaints Spitalfields does not currently have any blogs.
There have been a few bloggers that have written about their store and
merchandise, but there is no blog that is specifically run by AllSaints. Below
are some blogs that have featured posts written about AllSaints:
As far as advertorials go, AllSaints does not currently have any. AllSaints has a very unique marketing concept and they do not believe in advertising, but rather their brand being something that is just known, or heard by word of mouth.
As stated before, AllSaints.com offers a unique music
channel known as ‘Basement Sessions’. Basement Sessions bring customers new
music and exclusive content. These sessions are recorded and filmed in a
warehouse space below their London design studios. The weekly sessions present
live performances, insightful interviews and upfront podcasts.
and/or watch Foster the People perform an acoustic set specifically for AllSaints basement sessions below!
AllSaints also offers videos that show the shopper the hand
crafted techniques and intricate production processes that develop the
essential styles as well as being inspired by the most influential pieces from
each collection.
*WATCH VIDEOS HERE:
AllSaints.com has their own youtube channel that can be accessed directly from the site. Includes videos of campaigns, basement sessions, product videos and much more!
AllSaints Campaign
- AllSaints.com features campaigns on their website. The campaign that is currently on their website is for Autumn Winter 2012. Guests on the website can easily watch the campaign by clicking on the "play" button on the home screen:
The 60 second brand film shows the assembled cast coming together to celebrate the creativity, innovation and beauty of the new Autumn Winter 2012 collection. The experience continues online with an immersive digital experience that allows the viewer to move back and forth through the event and learn more about each character.
- AllSaints has recruited the most exciting talent from all walks of creativity to front the new campaign which will be released in cinemas (UK specific), in-store, social and online media.
The cast includes:
• Tomo Campbell – fine art painter
• Marques Toliver – violinist
• Alpines- musical duo
• Phoebe Colling James- artist and photographer
• Tony Ward- entertainer and model
• Vita Kan- ballerina and model
• Sophie Dickens- singer and model
• Greta Bellamacina- poet
• Stuart Hammond- writer and editor at Dazed and Confused Magazine
• Laura Gosh-film maker
I have uploaded the video of the Autumn Winter 2012 campaign below:"Not For Sale" CampaignIn an international effort to fight human trafficking and end modern day slavery, AllSaints Spitalfields launched an innovative partnership with the international anti-human trafficking group, Not For Sale, in late 2011. "In recent years, the fashion world has focused its attention primarily on the environmental impact of manufacturing and product sourcing," says David Batstone, President of Not For Sale.
The 2011 launch of the partnership between AllSaints and Not For Sale represented the unprecedented entrance of a global retailer into a movement that aims to put an end to forced labour. AllSaints and Not For Sale together aim to model what it looks like to care about the dignity of people.The partnership commenced with the launch of a Not For Sale capsule T-shirt collection, designed and produced exclusively by AllSaints. The line debuted around fashion week in September 2011, and opened across launch events in London, New York, Los Angeles and Amsterdam. Proceeds from the line benefit Not For Sale’s work to combat human trafficking globally, and producers continue to promote the shared vision of Not For Sale and AllSaints to prevent forced labour and end human trafficking.
Not For Sale equips and mobilises Smart Activists to deploy innovative solutions to re-abolish slavery – in their own backyards and across the globe. Together we can end slavery in our lifetime.
No comments:
Post a Comment