Marketing Campaign

I have created a marketing campaign for AllSaints Spitalfields as follows:

Product category: Coats (the denim jacket)

Faces and music of the campaign: Foster the People 

 Foster the People is an American indie pop band from Los Angeles, California. The group is composed of Mark Foster, Cubbie Fink, and Mark Pontius. The group's music, described as melodic dance-infused pop and rock, spans many genres. Known for their hit single, "Pumped Up Kicks", in May 2011, this song was number one on Billboards Alternative Songs chart, number three on the Rock Songs chart, and number 3 on the Billboard Hot 100, while charting on the Adult Top 40 and Mainstream Top 40 charts. The group received two Grammy Award nominations for their album, Torches and hit single, "Pumped Up Kicks". They have appeared on Carson Daly, The Tonight Show, Jimmy Kimel Live, The Late Show with Craig Ferguson and many more. 

I chose the 'Coat' and specifically 'denim' category because Foster the People is seen wearing not only a lot of denim, but a lot of AllSaints clothing, as well as AllSaints denim.  In fact, Foster the People has already recorded a few songs in the 'Basement Sessions' that are featured on their website. I have posted the two Foster the People basement sessions below: 

So what will this marketing campaign look like?

              Heres what I'm thinking.. 

Since AllSaints does not use a lot of different marketing techniques, I am going to stick with what they already do, and that is internet advertising, and email. This new campaign will appear on the front page of the AllSaints.com homepage, as well as be emailed out to all AllSaints.com members. 

AllSaints also features campaign videos on their home page, so there will be a new video that will replace that. This video will consist of the 'basement sessions' video of "Pumped Up Kicks" and then will go into different video clips of Foster the People, and different shots of them wearing AllSaints coats, and specifically denim coats. This new marketing video will be made specifically for this campaign. 

Below I have posted some pictures of Foster the People so you can get an image of who they are.

Foster the People's attitude and image directly aligns with AllSaints brand image, who they are, and what they stand for.

 

 Here are some AllSaint denim jackets that will be featured in the video:

 

And as an insiders note from someones whose brother is now a band member in Foster the People, they can go into AllSaints whenever they want and pick out whatever they want and have it for free. WHY? Because AllSaints wants their brand to be seen and worn by the members of Foster the People. 

So there you have it...